The only constant in life is change, a truth that especially applies to the B2B sales process and revenue management. Certain teams “own” each phase of the sales cycle—marketing, sales ops, etc. With the rise of subscription-based and SaaS businesses, however, a new team has emerged with its own set of rules and processes around billing, invoicing, payments, and, ultimately, critical metrics that drive the business. In a recent webinar, Scale Revenue Operations in Cloud and Subscription, Sage Intacct experts share how operations and finance can build a joint process that scales revenues, billings, collections, revenue recognition criteria, controls, and reporting.
The tight integration between Salesforce, the world’s #1 CRM app, and Sage Intacct, best-in-class cloud financial management software, demolishes data silos and enables companies to bring automation to the lead-to-revenue lifecycle. Sage Intacct moves the contract data and logic setup in Salesforce into a contract master, providing a single platform for billing, revenue recognition, reporting, G/L, and SaaS metrics—committed monthly recurring revenue (CMRR), annual recurring revenue (ARR), customer churn, revenue churn, and more. Now there’s a shared consciousness across the management team that helps them truly understand their business and more easily take advantage of market opportunities.
In summary, Sage Intacct enables organizations to:
- Handle scale and complexity with sophisticated revenue lifecycle management, forecasting, and metrics.
- Be more efficient and productive, with the ability to view transaction, billing, and account history right in Salesforce.
- Grow revenue with flexible pricing and billing, such as usage-based billing, tiered pricing, and mid-term add-ons.
- Automate the revenue recognition rules around ASC 606.
Revenue operations managers can automate lead-to-revenue processes, tear down data silos, and provide insight and flexibility to grow their business.
Scale your way to success with RKL and Sage Intacct